Keen students of memory
will recognise that the title of this post is an homage to the seminal book of
the same title by the great memory researcher, Endel Tulving. To my mind, Tulving’s Elements is one of the
finest books that has been written about memory, along with William James’s Principles of Psychology and Dan Schacter’s Searching for Memory. (It’s quite possible
that Charles Fernyhough’s forthcoming Pieces of Light may soon join that
list).
In Tulving’s book, he describes
how episodic memories of experienced events are unlikely to be stored as fixed,
separate, discrete “memory traces”, but rather as “bundles” of features. It makes sense, given the enormous number of
events we may have to remember over a lifetime, that our brains would have
evolved a more efficient strategy than simply storing each event separately, as
a bound trace comprising all its different components. The redundancy would be huge. Instead, it appears that we store single representations
of features distributed around the brain which are then shared between different
event memories via associative networks. Tulving acknowledges that “we have no
idea about the number and identity of features that the human mind or its
memory system has at its disposal” (p. 161).
However, he speculates that “the features of the mind correspond to
discriminable differences in our perceptual environment and to the categories
and the concepts that the language we use imposes on the world.” (ibid)
A simple but striking
way in which this can be demonstrated is the “release from proactive
interference” effect, described by Delos Wickens. If participants are asked to remember a
string of consonants, their memory diminishes as the list grows longer because
of interference between the items.
However, if the task involves remembering consonants for the first few
trials and then switches to numbers, memory performance reverts to almost
perfect levels.
The release from proactive interference effect |
The release from
proactive interference effect can be generalised to many other sensory features
of events, and even to more abstract features such as meaning. For example, a similar effect is observed if
the first few trials comprise vegetables and then the stimuli switch to fruit (e.g.,
“spinach”, “beans”, “potato”, “orange”, ...)
A more recent experiment even found that the effect could be generalised
to TV news bulletins. Gunter and
colleagues asked participants to watch a series of TV news items before asking
them to recall the content of the stories they had just watched. If the news stories all related to home news
or all to foreign news, the typical effect of proactive interference was
observed. However, if the fourth news item
was a different topic to the others (home news followed by world affairs, for
example), release from proactive interference occurred (shown by the dashed line in the figure to the right).
Despite the prevalence
of such interference effects, typically we’re actually quite good at
discriminating similar events from one another.
Even when tasks are specifically designed to manipulate the extent to which
the features of different events may overlap, people are often able to remember
each experience pretty well, without getting them confused.
It is this fascinating ability that we are exploring with our online
memory experiment, in collaboration with the Guardian, which we have launched
this week. We are hoping that thousands
of people will take part, and make this the biggest memory experiment ever.
Anybody can participate
by clicking http://www.guardian.co.uk/memorystudy to go to the Guardian
experiment website and test their memory abilities for free from the comfort of
their own homes.
Please do take part!
When the data are in, I’ll
report back on what exactly the experiment was about, and what we found.
Gunter, B., Berry, C., & Clifford, B. (1981). Proactive interference effects with television news items: Further evidence. Journal of Experimental Psychology: Human Learning & Memory, 7 (6), 480-487 DOI: 10.1037/0278-7393.7.6.480
Wickens, D., Born, D., & Allen, C. (1963). Proactive inhibition and item similarity in short-term memory Journal of Verbal Learning and Verbal Behavior, 2 (5-6), 440-445 DOI: 10.1016/S0022-5371(63)80045-6
I completed the test, and the site just appears to hang on: 'Please wait whilst we process your results...'
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